CIMERWA Products Take On A New Identity As Diversity Takes Centre Stage

CIMERWA’s affectionately termed SIMA NYARWANDA products; 32.5 N and 42.5 N have been renamed SURECEM, SUREROAD and SUREBUILD respectively. The range of products will also see an addition to bolster the ranks with an MC22.5X cement being introduced to the market under the name SUREWALL. Explaining the purpose behind the rebrand of existing products and…